How do you start from nothing and instantly build out to a worldwide company without tv or radio commercials? A simple branding stategy and building everything, exaclty like we did for Industrial Freezing.

First we thought of a name that best connects to the freezers being used in factories. Think about spiral freezers, tunnel freezers, plate freezers etc. That's how we got to Industrial Freezing. Next we designed a logo with a corporate look and added a nod to spiral freezers in there.

As always with us, less is more. People can in a single glance see what the webapplication offers.

To make sure visitors return we made the platform not only interesting for buyers but also for sellers. It's not every day that someone is looking to sell an industrial freezer, so it's important that Industrial Freezing is the first search result. In theory you could be selling your old freezers and immediately turn around and buy a new one. By combining this with a good SEO campaign Industrial Freezing grew from nothing to a global player in a couple of months.